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Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building
Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
Assessing the Impact of Relationship Length in the SMEs and Bank Association
(Canadian Center of Science and Education, 2017)
Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to ...