DORA (De Montfort Open Research Archive)
DORA (De Montfort Open Research Archive) is De Montfort University's research repository. It forms the primary public and institutional record of DMU research outputs. DORA currently lists over 10,000 items, and the breadth of research at DMU means that these include articles, conference papers, books, book chapters, and other material available in a digital form. The record for each item contains descriptive information as well as, where possible, a version of the final research output. Since January 2009 electronic deposit of PhD theses has also been mandatory and to date over 700 theses are available from DORA.
Communities in DORA
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Recently Added
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Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay
(Conference)Since the birth of Hollywood in 1912, film studios have provided interested film audiences with studio tours to satisfy the public’s demand for first-hand insights and experiences into the world of film and filmmaking. ... -
And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia
(Conference)Some consumer researchers suggested in the 1980s that fictional novels and artworks would tell us more about consumer behaviour, life and the human condition than scientific papers in our top-tier journals. Following in ... -
Learning Film Magic from the Professionals: The Film Studio as a Tourist Destination
(Conference)The phenomenon of film tourism is about as old as the movies themselves. Many consumers have been inspired by their favourite films to travel either to the locations they have seen on screen or to the locations where they ... -
Ever Fallen in Love with Marketing: Marketing in Punk, Marketing of Punk
(Presentation)Ever since it first came apparently from nowhere to shock the establishment back in the 1970s, punk has come a long way and been the subject to many popular myths, stereotypes and media imageries. Interestingly, the vast ... -
From ‘Spiral Scratch’ to PledgeMusic: The Birth & Rebirth of Punk Culture’s Entrepreneurial Spirit
(Conference)Punk has come a long way from its prematurely declared death in the early-1980s to being not-so-dead after all in the 1990s to still being ‘alive, loud and kicking' today. This paper examines how punk culture's inherent ...
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