Social CRM as a business strategy.

Date

2011

Authors

Woodcock, N.
Green, A.
Starkey, M.

Advisors

Journal Title

Journal ISSN

ISSN

1741-2439

DOI

https://doi.org/10.1057/dbm.2011.7

Volume Title

Publisher

Palgrave

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Woodcock, N., Green, A. and Starkey, M. (2011) Social CRM as a business strategy. Journal of Database Marketing and Customer Strategy Management, 18 (1), pp. 50-64

URI

http://hdl.handle.net/2086/5083

Rights

Research Institute

Collections

School of Leadership, Management and Marketing