Corporate social responsibility and branding with web forum research in the retail food and drinks sector.
dc.contributor.author | Wright, L. T. | en |
dc.contributor.author | Lemon, Mark | en |
dc.date.accessioned | 2013-05-16T09:11:12Z | |
dc.date.available | 2013-05-16T09:11:12Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Gill, D. Wright, L. and Lemon M. (2011) Corporate social responsibility and branding with web forum research in the retail food and drinks sector. Seventh International Conference of Brand, Identity and Corporate Reputation, Academy of Marketing Special Interest Group, 6-8 April 2011, Said Business School, University of Oxford, Oxford. | en |
dc.identifier.uri | http://hdl.handle.net/2086/8520 | |
dc.language.iso | en | en |
dc.publisher | Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. | en |
dc.researchinstitute | Institute of Energy and Sustainable Development (IESD) | en |
dc.title | Corporate social responsibility and branding with web forum research in the retail food and drinks sector. | en |
dc.type | Conference | en |
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