Corporate social responsibility and branding with web forum research in the retail food and drinks sector.
Date
2011
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Publisher
Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group.
Type
Conference
Peer reviewed
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Citation
Gill, D. Wright, L. and Lemon M. (2011) Corporate social responsibility and branding with web forum research in the retail food and drinks sector. Seventh International Conference of Brand, Identity and Corporate Reputation, Academy of Marketing Special Interest Group, 6-8 April 2011, Said Business School, University of Oxford, Oxford.