People, places, spaces: the influence of lighting contrast on consumers' visual attention in a retail context
Date
2014
Authors
Advisors
Journal Title
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ISSN
DOI
Volume Title
Publisher
Academy of Marketing Annual Conference
Type
Conference
Peer reviewed
Yes
Abstract
Description
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Citation
Harwood, T., Jones, M. and Carreras, A. (2014) People, places, spaces: the influence of lighting contrast on consumers’ visual attention in a retail context. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University, 7-10 Jul.