B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship
Date
2014-09-10
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
22nd International Colloquium on Relationship
Type
Conference
Peer reviewed
Yes
Abstract
Description
Keywords
Commitment, Business to Business Relationship
Citation
Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.