The need for adaptive processes of benchmarking in small business-to-business services.

Date

2010

Advisors

Journal Title

Journal ISSN

ISSN

0885-8624

Volume Title

Publisher

Emerald

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Broderick, A., Garry, T. and Beasley, M. (2010) The need for adaptive processes of benchmarking in small business-to-business services. Journal of Business and Industrial Marketing, 25 (5), pp. 324-337.

Rights

Research Institute