Tickled pink: the personal meaning of cause related marketing for customers.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Academic Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Broderick, A., Jogi, A. and Garry, T. (2003) Tickled pink: the personal meaning of cause related marketing for customers. Journal of Marketing Management, 19 (5/6), pp. 583-610.