An investigation into the overseas market servicing strategies of Queen’s award for export winners: revisiting the concentration versus spreading debate.
Date
2002
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0263-4503
Volume Title
Publisher
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Crick, D., Bradshaw, R. and Chaudhry, S. (2002) An investigation into the overseas market servicing strategies of Queen’s award for export winners: revisiting the concentration versus spreading debate. Marketing Intelligence & Planning, 20 (6), pp. 370 - 377.