The On-line Shopping Consumption Patterns of Saudi Shoppers

The world is witnessing a significant change in the global economic dimension in recent years; this change is reflected in the transformation from traditional commerce to electronic commerce. Confirms this shifts the indicators and statistical estimates the growth of individuals online shoppers in the whole world. Through follow-up of these indicators is clear to the observer different shopping patterns from one country to another and from one society to another. The aim of this study is to identify the consumption patterns used in electronic shopping by the Saudis . To achieve this aim, the on-line questionnaire was used and the respondents were 472 participants. The results showed the lake of use and adoption on-line shopping although the high number of Internet users and increase the experience to use the computers and the Internet by Saudis. Also the results showed that the top five factors that encourage the Saudis to electronic shopping are as follows: Save time, cheaper, easy and faster shopping and delivery services.