AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future

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dc.cclicenceCC-BY-NCen
dc.contributor.authorVirmani, Swati
dc.contributor.authorGregory, Anne
dc.date.accessioned2021-12-14T15:52:06Z
dc.date.available2021-12-14T15:52:06Z
dc.date.issued2021-11-23
dc.description.abstractThis Artificial Intelligence (AI) and Big Data Readiness Report provides an analysis of a global survey of public relations practitioners and academics and video/written evidence from senior practitioners concerning the profession’s knowledge, skills, adoption of and attitudes towards AI, and to a lesser extent, Big Data. Its aim is to provide an overview of current AI understanding and preparedness, but most importantly, provide pointers to how the profession should equip itself to exploit the potential and guard against the possible dangers of AI.en
dc.funderNo external funderen
dc.identifier.citationVirmani, S. and Gregory, A. (2021) AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future. CIPRen
dc.identifier.urihttps://newsroom.cipr.co.uk/new-research-finds-pr-practitioners-limited-in-ai-knowledge-but-aware-of-huge-potential/
dc.identifier.urihttps://hdl.handle.net/2086/21550
dc.language.isoenen
dc.publisherChartered Institute of Public Relationsen
dc.researchinstituteInstitute for Applied Economics and Social Value (IAESV)en
dc.subjectArtificial Intelligenceen
dc.subjectPublic Relationsen
dc.subjectBig Dataen
dc.titleAI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Futureen
dc.typeTechnical Reporten

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