AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future
Date
2021-11-23
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Advisors
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Publisher
CIPR
Type
Technical Report
Peer reviewed
Abstract
This Artificial Intelligence (AI) and Big Data Readiness Report provides an analysis of a global survey of public relations practitioners and academics and video/written evidence from senior practitioners concerning the profession’s knowledge, skills, adoption of and attitudes towards AI, and to a lesser extent, Big Data. Its aim is to provide an overview of current AI understanding and preparedness, but most importantly, provide pointers to how the profession should equip itself to exploit the potential and guard against the possible dangers of AI.
Description
Keywords
Artificial Intelligence, Public Relations, Big Data
Citation
Virmani, S. and Gregory, A. (2021) AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future. CIPR