AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future

Date

2021-11-23

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

CIPR

Type

Technical Report

Peer reviewed

Abstract

This Artificial Intelligence (AI) and Big Data Readiness Report provides an analysis of a global survey of public relations practitioners and academics and video/written evidence from senior practitioners concerning the profession’s knowledge, skills, adoption of and attitudes towards AI, and to a lesser extent, Big Data. Its aim is to provide an overview of current AI understanding and preparedness, but most importantly, provide pointers to how the profession should equip itself to exploit the potential and guard against the possible dangers of AI.

Description

Keywords

Artificial Intelligence, Public Relations, Big Data

Citation

Virmani, S. and Gregory, A. (2021) AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future. CIPR

Rights

Research Institute

Institute for Applied Economics and Social Value (IAESV)