Whose Opinion Matters? Community Stakeholders’ Perceptions of Legitimacy and Engagement in Branding Northamptonshire
dc.contributor.author | Bisani, Shalini | |
dc.contributor.author | Daye, Marcella | |
dc.contributor.author | Mortimer, Kathleen | |
dc.date.accessioned | 2024-06-18T13:19:11Z | |
dc.date.available | 2024-06-18T13:19:11Z | |
dc.date.issued | 2023-07-06 | |
dc.description.abstract | This paper views place branding as a stakeholder-led strategy for creating a distinctive identity and narrative for places to gain recognition and competitive advantage. Residents and voluntary organisations are integral stakeholders and co-producers of a place; however, they are often relegated to consumers of the place brand. This paper explores how community stakeholders perceive their engagement in place branding, which ultimately implicates issues of legitimacy and inclusiveness of socioeconomic and cultural policies. | |
dc.funder | No external funder | |
dc.identifier.citation | Bisani, S., Daye, M., and Mortimer, K. (2023) Whose Opinion Matters? Community Stakeholders’ Perceptions of Legitimacy and Engagement in Branding Northamptonshire. In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. | |
dc.identifier.isbn | 9781399958042 | |
dc.identifier.uri | https://hdl.handle.net/2086/23931 | |
dc.language.iso | en | |
dc.peerreviewed | Yes | |
dc.publisher | Academy of Marketing | |
dc.researchinstitute | Centre for Enterprise and Innovation (CEI) | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | place branding | |
dc.subject | collaborative governance | |
dc.subject | stakeholder roles | |
dc.title | Whose Opinion Matters? Community Stakeholders’ Perceptions of Legitimacy and Engagement in Branding Northamptonshire | |
dc.type | Conference |
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