Marketing intelligence and account planning: insights from the experts.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0263-4503
Volume Title
Publisher
MCB University Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Crosier, K. and Pickton, D. (2003) Marketing intelligence and account planning: insights from the experts. Marketing Intelligence and Planning, 21 (7), pp. 410-415.