Gamifying a brand experience: insights from an explorative case

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dc.cclicenceN/Aen
dc.contributor.authorHarwood, Tracyen
dc.contributor.authorGarry, Tonyen
dc.date.accessioned2017-03-02T14:24:43Z
dc.date.available2017-03-02T14:24:43Z
dc.date.issued2014
dc.fundern/aen
dc.identifier.citationHarwood, T. and Garry, T. (2014) Gamifying a brand experience: insights from an explorative case. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University Business School, 7-10 Julen
dc.identifier.urihttp://hdl.handle.net/2086/13377
dc.peerreviewedYesen
dc.projectidn/aen
dc.publisherAcademy of Marketing Annual Conferenceen
dc.researchgroupInstitute of Creative Technologiesen
dc.researchinstituteInstitute of Creative Technologies (IOCT)en
dc.titleGamifying a brand experience: insights from an explorative caseen
dc.typeConferenceen

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