Brand communications and CSR.
Date
2011
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Academy of Marketing.
Type
Conference
Peer reviewed
Abstract
Description
Keywords
Corporate social responsibility, Brand communications, Marketing
Citation
Gill, D., Wright, L. and Lemon, M. (2011) Brand communiations and CSR. The Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, 5-7 July, Liverpool.