The state of customer management performance in Malaysia.
Date
2002
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0263-4503
Volume Title
Publisher
MCB University Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Starkey, M., Williams, D. and Stone, M. (2002) The state of customer management performance in Malaysia. Marketing Intelligence and Planning, 20 (6), pp. 378-385.