Research issues in building brand equity and global brands in the PC market
Date
2007-02-01
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Type
Article
Peer reviewed
Abstract
Description
Keywords
RAE 2008, UoA 36 Business and Management Studies
Citation
Wright, I.T., Millman, C. and Martin, L.M.(2007) Research Issues in Building Brand Equity and Global Brands in the PC Market. Journal of Marketing Management, 23 (1), pp. 137-155.