Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0967-3237
Volume Title
Publisher
Henry Stewart Publications
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Wright, L. T., Martin, L. M. and Stone, M. (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting Measurement and Analysis for Marketing, 12 (2), pp. 173-184.