Grey power, school gate mums and the youth vote: Age as a key factor in voter segmentation and engagement in the 2005
Date
2005
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Palgrave
Type
Article
Peer reviewed
Abstract
Description
Keywords
Citation
Davidson, S. (2005). Grey power, school gate mums and the youth vote: Age as a key factor in voter segmentation and engagement in the 2005 UK general election. Journal of Marketing Management, 21 (9) pp. 1179-1192