Comparative marketing strategies of Greek and overseas firms.

Date

2000

Authors

Theodorakioglou, F.
Wright, L. T.

Advisors

Journal Title

Journal ISSN

ISSN

0007-070X

DOI

https://doi.org/10.1108/00070700010362202

Volume Title

Publisher

Emerald

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Theodorakioglou, F. and Wright, L. T. (2000) Comparative marketing strategies of Greek and overseas firms. British Food Journal, 102 (10), pp. 773-789.

URI

http://hdl.handle.net/2086/3173

Rights

Research Institute

Collections

School of Leadership, Management and Marketing