Fair trade marketing: An exploration through qualitative research
Date
2006-12-01
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0965-254X
Volume Title
Publisher
Taylor and Francis
Type
Article
Peer reviewed
Abstract
Description
Keywords
RAE 2008, UoA 36 Business and Management Studies
Citation
Wright, L.T. and Heaton, S. (2006) Fair trade marketing: An exploration through qualitative research, Journal of Strategic Marketing, 14 (4), pp. 411-426.