Kazuri Beads - A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business

Date

2021-07-31

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

Emerald

Type

Book chapter

Peer reviewed

Yes

Abstract

This study takes us into the founding years of Kazuri Beads, an artisanal business Nairobi, Kenya. The business is founded on the talent and compassion of Lady Susan Wood who embarks on the challenge of sharing her talents with others and creating a viable business out of the endeavour. The case takes us through episodes of organisational change requiring attention in the areas of keeping staff motivated and enabling knowledge transfer for the continuity of the business.

Description

Keywords

Case Study, Artisan, Entrepreneurship, Kenya, Knowledge Transfer

Citation

Mwila, N.K. (2021) Kazuri Beads - A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business. In: Rattan, V., Jones, P., Lopez, E.P., Braga, V. (Eds.) Artisan Entrepreneurship, Bingley: Emerald.

Rights

Research Institute