Kazuri Beads - A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business
Date
2021-07-31
Authors
Advisors
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
Emerald
Type
Book chapter
Peer reviewed
Yes
Abstract
This study takes us into the founding years of Kazuri Beads, an artisanal business Nairobi, Kenya. The business is founded on the talent and compassion of Lady Susan Wood who embarks on the challenge of sharing her talents with others and creating a viable business out of the endeavour. The case takes us through episodes of organisational change requiring attention in the areas of keeping staff motivated and enabling knowledge transfer for the continuity of the business.
Description
Keywords
Case Study, Artisan, Entrepreneurship, Kenya, Knowledge Transfer
Citation
Mwila, N.K. (2021) Kazuri Beads - A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business. In: Rattan, V., Jones, P., Lopez, E.P., Braga, V. (Eds.) Artisan Entrepreneurship, Bingley: Emerald.