The Influence of Trust, Security and Reliability of Multimedia Payment on the Adoption of EPS in Libya

Despite the vital contribution of the growth EPS globally in economic, Libya intervals clearly behind most developing countries in MENA. This paper explored and investigated a number of technical factors effecting the successful adoption of EPS and their impact on each other in Libya. It offers a unique insight into how the organisational and customers perceive the technical factors effecting the adoption of EPS by multimedia. Based on the grounded theory (Straussian approach) and through using semi-structured interview approach, the study indicated that respondents perceived technical factors as the important factors influencing the EPS adoption in Libya by Multimedia Payment. Suggestions and recommendations regarding encouraging were also provided, as well as the use of promotional and media means through multimedia to motivate users to adopt it.