Marketing: an introduction.

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dc.contributor.authorMasterson, Rosalind
dc.contributor.authorPickton, David W.
dc.date.accessioned2009-12-14T16:44:17Z
dc.date.available2009-12-14T16:44:17Z
dc.date.issued2004
dc.identifier.citationMasterson, R. and Pickton, D. (2004) Marketing: an introduction. McGraw-Hill Higher Education.en
dc.identifier.isbn9780077098766
dc.identifier.urihttp://hdl.handle.net/2086/3103
dc.language.isoenen
dc.publisherMcGraw-Hill Higher Educationen
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.titleMarketing: an introduction.en
dc.typeBooken

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