Poetic pedagogy: emancipatory spaces of Slam poetry for marketing education

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dc.cclicenceCC-BY-NCen
dc.contributor.authorBhogal-Nair, Anoop
dc.date.acceptance2022-08-26
dc.date.accessioned2023-01-04T14:31:33Z
dc.date.available2023-01-04T14:31:33Z
dc.date.issued2022-08-26
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractThis paper explores the potential of Slam poetry to serve as a transformative and emancipatory pedagogic tool for marketing education. An under-researched style of poetry within the field of marketing pedagogy, Slam’s ability to foster compassionate criticality through the creative presentation of subjective voices feeds into the broader business school agendas of responsible management education and decolonisation. Through situating the audience, Slam poetry offers a resonant method to harness critical reflexivity away from the traditional conventions of academic expression. Extending extant research on the role of poetry, the paper argues that the efficacy of Slam poetry through meaningful, accessible dialogue rooted in the vernacular becomes an important dialogical encounter for individuals to understand other subject positions. Through the application of Slam as an emancipatory tool, individuals are afforded intellectual freedoms as critically reflexive citizens engaged in the serious business of emotion.en
dc.exception.reasonnot deposited within three months of publicationen
dc.funderNo external funderen
dc.identifier.citationBhogal-Nair, A. (2022) Poetic pedagogy: emancipatory spaces of Slam poetry for marketing education, Journal of Marketing Management,en
dc.identifier.doihttps://doi.org/10.1080/0267257X.2022.2112267
dc.identifier.urihttps://hdl.handle.net/2086/22409
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherTaylor and Francisen
dc.subjectSlam poetryen
dc.subjectemancipatory methodsen
dc.subjectmarketingen
dc.subjectcriticalen
dc.subjecteducationen
dc.titlePoetic pedagogy: emancipatory spaces of Slam poetry for marketing educationen
dc.typeArticleen

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