University Education: Negotiating Personal Desires with Family Expectations

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dc.cclicenceCC-BY-NCen
dc.contributor.authorKaewtipnet, Chananchida
dc.contributor.authorWohlfeil, Markus
dc.contributor.authorTakhar, Amandeep
dc.date.acceptance2022-09-01
dc.date.accessioned2022-09-28T09:54:34Z
dc.date.available2022-09-28T09:54:34Z
dc.date.issued2022-12-07
dc.descriptionMarketing, Consumers & Society Research Groupen
dc.description.abstractHigher education has undoubtedly become a globalised and competitive marketplace, where different types of universities vie for domestic and international students alike. But higher education often is also a journey that for each individual carries a different personal allure and meaning that goes beyond just obtaining a qualification. The present research seeks to obtain a deeper understanding of how Thai students assign their own personal meanings and expectations to the pursuit of higher education at university and how they negotiate them in their choice of a particular (type of) university with the demands and pressures from their social and cultural environment. It appears that Thai students’ pursuit of higher education and their university choice go far beyond obtaining a qualification and enabling a career. Instead, they are often forced to negotiate their desire for self-identity development, personal growth and university choice with expectations of family honour, social status and cultural expectations.en
dc.funderNo external funderen
dc.identifier.citationKaewtipnet, C., Wohlfeil, M. and Takhar, A. (2022) University Education: Negotiating Personal Desires with Family Expectations. Proceedings of ANZMAC 2022 Conference at the University of Western Australia, 5th-7th December 2022, Perth/AUS: ANZMACen
dc.identifier.issn1447-3275
dc.identifier.urihttps://hdl.handle.net/2086/22200
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherANZMACen
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en
dc.subjectConsumption of Higher Educationen
dc.subjectSocial-Cultural Self-Identity Projectsen
dc.subjectHigher Education Journeysen
dc.subjectMarketing Educationen
dc.subjectRitual of "Exchanging Favours"en
dc.subjectSocial Standing & Mobilityen
dc.titleUniversity Education: Negotiating Personal Desires with Family Expectationsen
dc.typeConferenceen

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