Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries.

Files

435231.pdf (19.66 MB)

Date

2006

Authors

Culling, Benjamin George

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DOI

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Publisher

De Montfort University

Type

Thesis or dissertation

Peer reviewed

Abstract

Description

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Citation

URI

http://hdl.handle.net/2086/4293

Rights

Research Institute

Collections

PhD