'I wouldn't start from here': finding a way in CRM projects.
dc.contributor.author | Woodcock, N. | |
dc.contributor.author | Starkey, M. | |
dc.date.accessioned | 2009-12-14T16:46:23Z | |
dc.date.available | 2009-12-14T16:46:23Z | |
dc.date.issued | 2001 | |
dc.identifier.citation | Woodcock, N. and Starkey, M. (2001) 'I wouldn't start from here': finding a way in CRM projects. Journal of Database Marketing, 9 (1), pp. 61-74. | en |
dc.identifier.doi | https://doi.org/10.1057/palgrave.jdm.3240059 | |
dc.identifier.issn | 1350-2328 | |
dc.identifier.uri | http://hdl.handle.net/2086/3113 | |
dc.language.iso | en | en |
dc.peerreviewed | Yes | en |
dc.publisher | Henry Stewart publications | en |
dc.title | 'I wouldn't start from here': finding a way in CRM projects. | en |
dc.type | Article | en |
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