'I wouldn't start from here': finding a way in CRM projects.
Date
2001
Authors
Advisors
Journal Title
Journal ISSN
ISSN
1350-2328
Volume Title
Publisher
Henry Stewart publications
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Woodcock, N. and Starkey, M. (2001) 'I wouldn't start from here': finding a way in CRM projects. Journal of Database Marketing, 9 (1), pp. 61-74.