Marketing: an Introduction (Chinese language edition)

Date

2004

Authors

Masterson, Rosalind
Pickton, David W.

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

Peking Univeristy Press

Type

Book

Peer reviewed

Abstract

Description

Keywords

marketing

Citation

Masterson, R. and Pickton, D. (2004) Marketing: An Introduction, (Chinese language edition), Peking University Press.

URI

http://hdl.handle.net/2086/6215

Rights

Research Institute

Collections

School of Leadership, Management and Marketing