Small firms’ non-market strategies in response to dysfunctional institutional settings of emerging markets

Vershinina, Natalia; Rodgers, P.; Khan, Zahir; Stokes, Peter

Small firms’ non-market strategies in response to dysfunctional institutional settings of emerging markets

dc.cclicence	CC-BY-NC	en
dc.contributor.author	Vershinina, Natalia
dc.contributor.author	Rodgers, P.
dc.contributor.author	Khan, Zahir
dc.contributor.author	Stokes, Peter
dc.date.acceptance	2021-06-18
dc.date.accessioned	2021-06-21T14:48:33Z
dc.date.available	2021-06-21T14:48:33Z
dc.date.issued	2021-06-26
dc.description	The file attached to this record is the author's final peer reviewed version.	en
dc.description.abstract	Institutional settings in emerging markets are often plagued by state actors exploiting the vulnerability of resource-constrained small and medium sized enterprises (SMEs). Whilst we know a great deal about how large firms use non-market strategies (NMS) to navigate such institutional spaces, current knowledge of such strategies in connection with SMEs remains limited. Using in-depth interview data from a wide range of actors in Russia, we reveal the predatory behavior of state actors and how, in response, SMEs develop NMS to respond to fluctuating institutional conditions. We underline four forms of institutional predatory behaviors comprising shifting the rules of the game; privatizing power; selectively using/abusing laws; and normalizing informalities. In turn, we identify how SMEs variously adopt NMS to tackle these predatory strategies; namely deflection, alliance, concealment and internationalization. We highlight how SMEs learn to navigate, and ultimately to overcome, dysfunctional and fragile institutional conditions of emerging markets through the pursuit of particular NMS.	en
dc.funder	No external funder	en
dc.identifier.citation	Vershina, N., Rodgers, P., Khan, Z. and Stokes, P. (2021) Small firms’ non-market strategies in response to dysfunctional institutional settings of emerging markets. International Business Review, 31 (4), 101891	en
dc.identifier.doi	https://doi.org/10.1016/j.ibusrev.2021.101891
dc.identifier.issn	0969-5931
dc.identifier.uri	https://dora.dmu.ac.uk/handle/2086/21024
dc.language.iso	en	en
dc.peerreviewed	Yes	en
dc.publisher	Elsevier	en
dc.researchinstitute	Centre for Enterprise and Innovation (CEI)	en
dc.subject	Non-market strategies	en
dc.subject	Institutions	en
dc.subject	Emerging Markets	en
dc.subject	SMEs	en
dc.subject	Internationalization	en
dc.subject	Qualitative study	en
dc.title	Small firms’ non-market strategies in response to dysfunctional institutional settings of emerging markets	en
dc.type	Article	en