Explaining the Adoption of Mobile Internet Applications

dc.cclicenceN/Aen
dc.contributor.authorKourouthanassis, P.en
dc.contributor.authorGeorgiadis, C. K.en
dc.contributor.authorZamani, Efpraxia D.en
dc.contributor.authorGiaglis, G. M.en
dc.date.acceptance2010en
dc.date.accessioned2016-04-27T14:25:38Z
dc.date.available2016-04-27T14:25:38Z
dc.date.issued2010
dc.description.abstractThis study aims at investigating the adoption behavior of mobile Internet users in Greece. An integrated model comprising of seven factors was developed and tested through the execution of a national telephone survey (N=139). The results of the survey suggest that the emotional state of individuals while using mobile Internet, social influence from their peers, and their personal innovativeness comprise the predictive factors of adoption behavior. Moreover, the study reveals that performance expectancy is a strong predictor of mobile Internet adoption mediated through individuals’ emotional state. The paper concludes with a critical discussion of the results comparing the study findings with past mobile data services studies.en
dc.funderN/Aen
dc.identifier.citationKourouthanassis, P., Georgiadis, C.K., Zamani, E.D., Giaglis, G.M. (2010) Explaining the Adoption of Mobile Internet Applications. Proceedings of the 9th International Conference on Mobile Business (ICMB 2010), 13-15 June, Athens, Greeceen
dc.identifier.urihttp://hdl.handle.net/2086/12023
dc.language.isoen_USen
dc.peerreviewedYesen
dc.projectidN/Aen
dc.publisher9th International Conference on Mobile Business (ICMB 2010)en
dc.researchgroupCentre for Computing and Social Responsibilityen
dc.researchinstituteCentre for Computing and Social Responsibility (CCSR)en
dc.subjectmobile interneten
dc.subjectuser acceptanceen
dc.subjectemotional stateen
dc.titleExplaining the Adoption of Mobile Internet Applicationsen
dc.typeConferenceen

Files

License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.2 KB
Format:
Item-specific license agreed upon to submission
Description: