Account planning – from genesis to revelation.

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dc.contributor.authorBaskin, M.
dc.contributor.authorPickton, David W.
dc.date.accessioned2009-12-14T16:37:55Z
dc.date.available2009-12-14T16:37:55Z
dc.date.issued2003
dc.identifier.citationBaskin, M. and Pickton, D. (2003) Account planning – from genesis to revelation. Marketing Intelligence & Planning, 21 (7), pp. 416 - 424en
dc.identifier.doihttps://doi.org/10.1108/02634500310504250
dc.identifier.issn0263-4503
dc.identifier.urihttp://hdl.handle.net/2086/3099
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherMCB University Pressen
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.titleAccount planning – from genesis to revelation.en
dc.typeArticleen

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