Account planning – from genesis to revelation.
Date
2003
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0263-4503
Volume Title
Publisher
MCB University Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Baskin, M. and Pickton, D. (2003) Account planning – from genesis to revelation. Marketing Intelligence & Planning, 21 (7), pp. 416 - 424