Green marketing practices and organizational sustainable performance in developing countries context: an empirical study

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dc.cclicenceCC-BY-NCen
dc.contributor.authorBraik, Ala
dc.contributor.authorSaleh, Yahya
dc.contributor.authorJaaron, Ayham A. M.
dc.date.acceptance2023-01-31
dc.date.accessioned2023-05-03T13:06:26Z
dc.date.available2023-05-03T13:06:26Z
dc.date.issued2023-04-27
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractAlthough literature investigating role of Green Marketing (GM) in enhancing firm’s performance is voluminous, there is a scarcity of studies exploring effects of GM on organizational sustainable performance in developing countries context. This study explores the impact of implementing GM on organizational sustainable performance in Palestinian food industries. To this end, GM practices and organizational sustainable performance-related data were collected through a questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show a modest, unstructured quasi-GM strategy. More specifically, both green product and green placement and distribution contribute to enhancing the firm’s environmental performance (EP), while green promotion enhances the economic performance (EcP). Also, the social performance (SP) is affected by the green placement and distribution. However, green pricing has no significant effect on the organizational sustainable performance. This study is among few studies exploring impacts of GM on firm’s organizational sustainable performance in developing countries context, thus adding significant value to the literature by attempting to counter sustainable performance issues in current complex business environments.en
dc.funderNo external funderen
dc.identifier.citationBraik, A., Saleh, Y. and Jaaron, A.A.M. (2023) Green marketing practices and organizational sustainable performance in developing countries context: an empirical study. Journal of Foodservice Business Research,en
dc.identifier.doihttps://doi.org/10.1080/15378020.2023.2205337
dc.identifier.issn1537-8039
dc.identifier.urihttps://hdl.handle.net/2086/22802
dc.language.isoenen
dc.peerreviewedYesen
dc.publisherTaylor and Francisen
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en
dc.subjectGreen Marketingen
dc.subjectSustainable performanceen
dc.subjectDeveloping countriesen
dc.subjectFood manufacturing industryen
dc.titleGreen marketing practices and organizational sustainable performance in developing countries context: an empirical studyen
dc.typeArticleen

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