Meet the parents: a parents' perspective on product placement in children's films.
Date
2008
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0167-4544
Volume Title
Publisher
Springer Science + Business Media
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Hudson, S., Hudson, D. and Peloza, J. (2008) Meet the parents: a parents’ perspective on product placement in children’s films. Journal of Business Ethics, 80 (2), pp. 289-304.