Owner-manager Perception on Entrepreneurial Marketing: A study of MSMEs in the Western Region of Nepal
Date
2021-02-27
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Conference
Peer reviewed
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Description
Keywords
Entrepreneurial marketing, innovation, MSMEs, performance perception, Nepal
Citation
Gyanwali, S., Yadav, U. S. and Gyanwali, M. (2021) Owner-manager Perception on Entrepreneurial Marketing: A study of MSMEs in the Western Region of Nepal, Paper presented at Biennial Conference on Entrepreneurship, 25-27 February 2021, EDII, Gandhinagar, India