Myopia, customer returns and the theory of planned behaviour.
Date
2008
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Westburn Publishers
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
King, T., Dennis, C. and Wright, L. T. (2008) Myopia, customer returns and the theory of planned behaviour. Journal of Marketing Management, 24 (1/2), pp. 185-204.