Context, content and form in 1940s British film star fan club publications.

This paper comes out of ongoing research that considers valuable historic examples of visible and ‘invisible’ star and fan labour, in a socio-industrial context long before social media celebrity culture and the neo-liberal focus upon one’s self-improvement and building yourself as a brand.

It will examine the concerted development of a coterie of popular British film stars and their fan club culture during the mid to late 1940s, through studio-sanctioned but fan or star-produced magazines and bulletins for the official fan clubs of British actors and actresses such as Jean Kent, Anne Crawford, and Richard Attenborough.

Recently digitised by De Montfort University, these rare, engaging, supremely collectible and yet academically overlooked resources, form a coherent body of fan media ideally suited for the detailed scrutiny of an online conference.

These materials raise a number of surprisingly prescient issues around the uncredited but essential star labour that nurtures and maintains a star’s unique brand, offering parasocial precedents and valuable insights into visible and invisible star and fan labour and film fandom more generally. But beyond this they provide fascinating insights into the post war British stars and the star system, and the lives and complex, differentiated culture of British post war film fan consumption, whilst also demonstrating how socio-cultural, industrial and economic factors shape form and convention.