Adaptation and the Marketing of Shakespeare in Classical Hollywood
Date
2020-12
Authors
Advisors
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
Cambridge University Press
Type
Book chapter
Peer reviewed
Yes
Abstract
This article looks at the relationship between marketing and adaptation through a study of Shakespeare adaptations in Hollywood's Classical Period.
Description
Keywords
Shakespeare, Marketing, Julius Caesar, Marlon Brando
Citation
Cartmell, D. (2020) Adaptation and the Marketing of Shakespeare in Classical Hollywood. In: The Cambridge Companion to Shakespeare on Screen, (2020), ed. Russell Jackson, Cambridge: Cambridge University Press, pp. 26-39