Adapting Darnton’s Nine Principles Framework for Behaviour Change: The UK Upcycling Case Study

Design practitioners and academics have increasingly recognised the potential value of design for behaviour change. On the one hand, while existing studies address product or communication design as main interventions, there is a growing interest in design as a useful tool for policy development and service innovation. On the other hand, the interplay between social research, design, and policy development in behaviour intervention is not a new concept or practice, yet studies to suggest and evaluate particular general approaches to policy and design interventions are relatively new and rare. To fill this knowledge gap, this paper adapts Darnton’s Nine Principles framework as one promising generic approach, demonstrates how the adapted framework can be applied to the upcycling case study in the UK and evaluates the usefulness of the adapted framework. The study results show that the adapted framework is useful for exploring behaviour and developing interventions in small-scale, exploratory studies, and that it can be applied to other behaviour domains and contexts. The main contribution of this paper is the demonstration of the potential of Darnton’s original and adapted frameworks as a promising general approach useful for policy and design interventions.