The role of product attributes in influencing consumer perceptions of corporate reputation and corporate sustainability strategy
Date
2014
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
2nd International Colloquium on Design, Branding and Marketing
Type
Conference
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Harwood, T. and Garry. T. (2014) The role of product attributes in influencing consumer perceptions of corporate reputation and corporate sustainability strategy, 2nd International Colloquium on Design, Branding and Marketing, University of Nottingham, 9-10 Dec.