‘They are kids, let them eat’: A qualitative investigation into the parental beliefs and practices of providing a healthy diet for young children among a culturally diverse and deprived population in the UK

In the UK ethnic minority children are at greater risk of obesity and weight-related ill health compared to the wider national population with the factors that influence the provision of a healthy diet among these populations less understood. An interpretive qualitative study com-prised of 24 single sex semi-structured focus groups was conducted with 110 parents (63 mothers and 47 fathers) of young children (aged 0-5). Participants were recruited from deprived and ethnically diverse wards in Luton, UK and self-identified as being white British, Pakistani, Bangladeshi, black African and Caribbean or Polish. The findings highlighted a wide range of inter-relating psychological and socio-cultural factors that inform and underpin parental beliefs and practices relating to providing children a healthy diet. Parents whilst aware of the im-portance of providing children a healthy diet; challenges, particularly among mothers surround-ing lack of time and balancing competing responsibilities were clear barriers to providing a healthy diet to children. Access, affordability of healthy food alongside the over exposure of cheap convenient and unhealthy processed foods made it increasingly difficult for parents to pro-vide a healthy diet to their growing families. Household food practices were also found to be situated within the wider context of socio-cultural and religious norms around cooking and eat-ing with cultural identity and upbringing.