Branded entertainment: a new advertising technique or product placement in disguise?
Date
2006
Authors
Advisors
Journal Title
Journal ISSN
ISSN
0267-257X
Volume Title
Publisher
Academic Press
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Hudson, S. and Hudson, D. (2006) Branded entertainment: a new advertising technique or product placement in disguise? Journal of Marketing Management, 22 (5/6), pp. 489-504.