MNE executive insights into international advertising programme standardisation.

Date

2009

Advisors

Journal Title

Journal ISSN

ISSN

1352-7266

Volume Title

Publisher

Taylor and Francis

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Melewar, T. C. et al (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5), pp. 345-365.

Rights

Research Institute