MNE executive insights into international advertising programme standardisation.
Date
2009
Advisors
Journal Title
Journal ISSN
ISSN
1352-7266
Volume Title
Publisher
Taylor and Francis
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Melewar, T. C. et al (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5), pp. 345-365.