Content analysis, thematic analysis and discourse analysis

LEARNING OBJECTIVES By the end of this chapter, readers should understand: • The main tenets of content analysis, thematic analysis and discourse analysis; • The assumptions of, approaches within, and applications of these methodologies; • The stages of analysis in studies using content analysis, thematic analysis and discourse analysis; • How to conduct content analysis, thematic analysis and discourse analysis in relation to the same text; • How to evaluate studies using content analysis, thematic analysis and discourse analysis; • The potential pitfalls of the three approaches.