Cross-cultural analysis of the effect of advertising on consumer responses

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dc.contributor.authorLiu, Wen-Ling
dc.date.accessioned2010-10-12T09:38:22Z
dc.date.available2010-10-12T09:38:22Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/2086/4119
dc.language.isoenen
dc.publisherDe Montfort Universityen
dc.subject.ddc659 658 800 302.23en
dc.subject.lcshManagement Literature Mass media Performing arts International tradeen
dc.titleCross-cultural analysis of the effect of advertising on consumer responsesen
dc.typeThesis or dissertationen
dc.type.qualificationlevelDoctoralen
dc.type.qualificationnamePhDen

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