Cross-cultural analysis of the effect of advertising on consumer responses

Files

269244.pdf (38.83 MB)

Date

2002

Authors

Liu, Wen-Ling

Advisors

Journal Title

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DOI

Volume Title

Publisher

De Montfort University

Type

Thesis or dissertation

Peer reviewed

Abstract

Description

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Citation

URI

http://hdl.handle.net/2086/4119

Rights

Research Institute

Collections

PhD